WSET Business and Commercial Knowledge Course

The BUSINESS AND COMMERCIAL KNOWLEDGE course will provide insight into all aspects of the wine industry as they impact/influence the UK market – from grape to glass.

The course will impart the knowledge to enable attendees to influence their businesses - to make their companies, and themselves, more successful in the UK wine industry.

Venue:
The Odney Club
Odney Lane
Cookham
Nr. Maidenhead
Berkshire
SL6 9SR

Select a course:  Business and Commercial Knowledge Course

The 2-day residential course will consist of 8 modules:
Module 1: The global picture
Module 2: Marketing (1) - communicating to the consumer
Module 3: Group Case study - consumer brands
Module 4: Marketing (2) - branding
Module 5: The route to the UK market
Module 6: The financial inplications - from Grape to Glass
Module 7: Group Case studies - business scenarios
Module 8: Debate

Booking Conditions:
Transfers and cancellations will be accepted up to 31st January 2011. Cancellations after this period are non-refundable and non-transferable.


Prices (VAT Exempt)

BACK Course

£1,320.00

Courses

BACK1101	5th - 7th April 2011 (11.00 am on Tuesday 5th April - finish 3.00 pm on Thursday 7th April)

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