Business And Commercial Knowledge Course

Professional development for the future leaders of the wine industry. Teaching in-depth knowledge of the UK wine industry, from grape to glass

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Overview
The BUSINESS AND COMMERCIAL KNOWLEDGE course will provide insight into all aspects of the wine industry as they impact/influence the UK market – from grape to glass.

The course will impart the knowledge to enable attendees to influence their businesses - to make their companies, and themselves, more successful in the UK wine industry.

Who is the course for?
1. Employees of companies within every sector of the UK wine industry engaged in commercial roles.
2. Suppliers for whom the UK is their primary target market
3. Rising stars and future leaders of the wine industry

It is likely that students attending the course will EITHER have extensive product knowledge, OR experience from other FMCG sectors.

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Teaching Faculty
These will include the creme de la creme of the wine business world.
Neil Bruce - Commerical Director, Waverley TBS

Troy Christensen - CEO, Constellation Europe & Australia
Matthew Dickinson - Commerical Director, Thierry's

Lulie Halstead - CEO, Wine Intelligence

Justin Howard-Sneyd MW - Manager, Wine Buying, Waitrose

Dan Jago - Category Director BWS, Tesco

Laura Jewell MW - Wine Buyer, Spar

Robert Joseph - Industry Consultant

Patrick McGrath MW - Managing Director, Hatch Mansfield

Simon McMurtrie - CEO, Direct Wines

Angela Mount - Industry Consultant

Michael Paul - Industry Consultant

Bill Rolfe - Director/Owner 10 International

Simon Thorpe MW - Constellation Europe
Gary Wyatt - Chief Operating Officer, Liberty Wines

The 2-day residential course will consist of 8 modules:
Module 1: The global picture
Module 2: Marketing (1) - communicating to the consumer
Module 3: Group Case study - consumer brands
Module 4: Marketing (2) - branding
Module 5: The route to the UK market
Module 6: The financial inplications - from Grape to Glass
Module 7: Group Case studies - business scenarios
Module 8: Debate

Learning Outcomes:

1. Equip the industry to develop and implement commercial success - personally and for their business.

2. Bring more rounded business awareness to the wine industry, combining product knowledge/passion with business acumen.

3. Provide understanding of today’s business factors and future issues facing industry.

4. Improved understanding of both customers and consumers in the UK market.

Course Date
13th - 15th April 2010

Venue
The Odney Club, Cookham, Berkshire

Price
£1320 (all inclusive)

Book by telephone: call student services on +44 (0) 20 7089 3800

Booking Conditions:
Transfers and cancellations will be accepted up to 31^st January 2010. Cancellations after this period are non-refundable and non-transferable.


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Registered Charity No. 313766 Registered Office: 39-45 Bermondsey Street London SE1 3XF Registered in England & Wales No. 964179 VAT Reg No. 245 5591 46 +44 (0)20 7089 3800 \| +44 (0)20 7089 3845 \| wset@wset.co.uk
WSET qualifications are part of the UK qualifications framework, and the education courses leading to WSET qualifications are an invaluable source of information for students to enhance their knowledge of wines and spirits. WSET qualifications are not a guarantee of employment or career progression, nor do they form part of any regulated qualifications framework outside UK. Website design agency services by dotAgency