Main image

Business leaders to share commercial insight at WSET’s annual ‘BACK’ course

Main image

Registrations are open for the Wine & Spirit Education Trust’s annual Business and Commercial Knowledge (BACK) course. This acclaimed residential training course brings together the wine and spirits industry’s leading minds to inspire and inform the leaders of tomorrow.

The three day course will take place from 3-5 April 2017 at the Odney Club in Berkshire. The programme features a host of esteemed speakers from across all sectors of the industry sharing insider knowledge on business management and commercial tactics. Highlights include:

  • Diana Hunter, CEO of Conviviality on ‘The Challenges the Industry Will Face in the Next Five Years’
  • Lulie Halstead, CEO of Wine Intelligence on ‘The UK Consumer’ and ‘Branding’
  • Robert Joseph, global wine industry consultant and commentator on ‘Social Media, Communication and Distribution’

Other topics set to be covered include global dynamics and challenges, the route to market in the UK, financial implications and retailer insights.

The course is aimed at employees from all sectors across the industry, from aspiring leaders of the top companies to suppliers for whom the UK is a target market. Between the notable speaker sessions, Ian Harris, WSET Chief Executive will set a series of group tasks on business and marketing scenarios for participants to undertake that will be reviewed by panels of industry heads.

Ian Harris, WSET Chief Executive, says, “Our BACK course is unlike anything else available in the industry, offering insider know-how from some of the most esteemed business minds in the wine and spirits sector. This is a unique opportunity to inspire the next generation of industry leaders by building on the knowledge learned through WSET qualifications and developing practical commercial skills at the highest level.”

Will Heslop, Buyer at Berry Bros & Rudd, who attended the course in 2016, says, “It was outstanding: the calibre of the speakers, the level of debate with our fellow students, the organisation…three of the most illuminating and inspiring days I’ve had in the wine industry.”

The cost for attendance is £1,485 including the course, accommodation and all meals. There is a limit of 30 places. To secure a place contact WSET Student Services on +44 (0)207 7089 3841 or


Click here to find out more about WSET's BACK course.