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WSET launches Help for Hospitality in Cambridge

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WSET has launched a ‘Help for Hospitality’ initiative in the city of Cambridge to support the local hospitality trade and help it rebuild stronger than ever.

In partnership with William Lowe MW from Cambridge Distillery and Steve Hovington of Cambridge Wine Academy, we will be offering our globally recognised WSET Level 1 Award in Wines and Level 1 Award in Spirits qualifications free of charge to 30 hospitality professionals who have been impacted by COVID-19.

Commenting on the initiative, Cambridge local and WSET Business Development Director (EMEA) Rachel Webster DipWSET, said: “With travel restrictions and university classes taking place virtually we have lost two energising aspects of Cambridge city life. Domestic tourism is a huge opportunity for regrowth, but the hospitality industry needs investment to help it get back on its feet. Hospitality managers are keen to engage and retain staff who deliver an exceptional customer experience. They have a unique window of opportunity to train staff now, but many lack the funding. The Help for Hospitality initiative aims to help with that.

More than anything, we hope that these students will be inspired to continue their career in the hospitality industry. The last year has been incredibly difficult for many people and we want to say “thank you” to those in and around Cambridge who have worked tirelessly in such challenging circumstances.”

WSET has already received sponsorship for the initiative from Katie Underwood & Co (KUCO) as well as Grape Britannia and The University Arms, and our educators Will and Steve have very kindly donated their time to teach the courses, but we are still looking for additional sponsors to help us fund the course materials, exams and samples.

Sponsors can offer as little as £40 to cover the cost of one candidate, or up to £600 to sponsor an entire course of 15 people. WSET will match every donation made.

If you are interested in sponsoring an individual or cohort of students, or you would like more details on how to apply for the training, please contact Rachel Webster directly at


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