Career talk: Sales Director

Join our panel to explore how to thrive in the highly competitive world of wine sales and what it takes to rise to Director level. Guest speakers include Tom Platt, Sales Director at Liberty Wines.

Wednesday, February 19, 2020


Finish time is approximately 8.30pm.

39-45 Bermondsey Street, London. SE1 3XF

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How much does it cost?


(includes a welcome drink)

Event details

Career talk

Our Career Series returns this February with a panel talk focusing on the role of Sales Director within the UK wine trade.

This competitive position requires exceptional hard and soft skills, including the agility to swiftly adapt to challenges and opportunities and the ability to develop, manage and motivate a sales team.

Successful Sales Directors need exceptional business and commercial awareness, detailed knowledge of different customer types (and how to solve their problems) and an acute understanding of how even the smallest changes in the market might affect targets. 

Often, Sales Director roles are held by savvy, dedicated individuals who have successfully made the move from a more junior sales role into strategic and people management. But this is not the only career path available to aspiring Sales Directors. Our panel speakers will discuss their own career journeys as well as the lessons they have learned to their success.

Who is it for?

  • You're interested pursuing or progressing a career in wine sales
  • You'd like insight into how this area of the UK wine industry works

Key discussion topics

  • Available career paths and experience needed to rise to the level of Sales Director
  • Unique challenges of selling wine in the UK market, how it differs from selling other products
  • Strategies for outshining the competition and keeping customers happy over the long-term
  • The importance of relationship building both within your team and with customers
  • How to hire, manage and motivate an exceptional sales team

The speakers

Tom Platt, Sales Director at Liberty Wines

Tom joined Liberty Wines in 2008 in a National Accounts Admin role and then grew into a National Accounts Manager in 2008. As the business grew, his role progressed to Head of National Accounts in spring 2015 before becoming Sales Director in 2017 and joining the board in 2018. His career in the trade started, like many, in Oddbins in 1998 in Edinburgh. From there he went to Plumpton College in 2002 and upon graduating, worked in production in Chile, NZ, Spain, US & Italy.

One more speaker TBC



Booking Terms and Conditions

Payment in full must be made at the time of booking and places are not confirmed until payment has been received. Unfortunately we cannot take provisional bookings.

Cancellations and transfers

  • Cancellations and transfers can be made up to two weeks before the event
  • Cancellations within 10 working days are non-refundable and cannot be transferred to another event
  • If you need to change a name on the booking, please give us as much notice as possible
  • WSET School London reserves the right to cancel an event. If necessary, a full refund or transfer will be offered.


Contact us

If you would like to book over the phone or have any particular enquiries about this event, please call our Student Services team on 020 7089 3841. We can also be reached by email at