Retail Wine Advisor

Job title:

Retail Wine Advisor


Direct Wines




8 July 2016

Job Description:

We are currently looking to recruit a Retail Wine Advisor for our Arch Store. This role is a Fixed Term contract, looking to start as soon as possible and will end July 2017. This is a full time role working 40 hours per week with full flexibility required to cover weekend, evenings and holiday cover.

Job Purpose:

To give exceptional levels of customer service by providing advice and assistance on selecting wine in a pleasant and efficient manner. To maximise sales revenue in person and on the telephone through Up-selling, adding on and using targeted, personal recommendations.  To maintain the highest standards of conduct and personal appearance whilst representing Laithwaite’s.


Key Responsibilities:

  • Maximise sales revenue through up selling, tele-sales, wine plan and events.
  • To contribute to the daily and weekly store communication process.
  • Contribute to the shop achieving its sales targets.
  • Exceed customer expectations through ascertaining their needs using; open questions, using their purchase history, building relationships, offering tastings from the table and actively listening.
  • Achieve a good level of wine knowledge to assist the customer and build towards taking the WSET Level 3 certificate.
  • Maintain efficient and effective working practices within the showroom (including presentation standards) – ensuring you have a good working knowledge of the Best Practice Manual and the Shop Seller training manual.
  • Work as part of a team to create a positive and motivated atmosphere.
  • The showroom is a busy retail environment and you will generally be required to be on your feet for the majority of the day. There will be a constant interaction with both customers and colleagues.  There is a team atmosphere where everybody should ‘pitch in’. 
  • Receiving deliveries, storing stock, replenishing stock and carrying customers’ orders to their cars.


Desired/Required skills or experience:

  • Educated to GCSE level or above
  • Retail experience (essential)
  • Wine knowledge (desirable)


Personal Qualities:

  • Excellent Communicative with Influencing Skills
  • Customer Focused
  • Personally Effective
  • Passion for and willingness to learn about wine
  • Self starter with an ability to attain targets and overcome all realistic objectives
  • Provides excellent customer service and takes responsibility for own actions.
  • Constantly strives for high standards and consistently achieves them.

Work Type:

Fixed Term contract until 01/07/2017

Salary and Benefits:

Competitive salary plus an excellent benefits package

How to Apply:

Andrea Folkard, HR Coordinator, Direct Wines, 1 Waterside Road, Arlington Business Park, RG7 4SW or email