WSET training for drinks professionals

There’s never been a stronger case for investing in quality drinks training for your team. Structured training has been proven to increase premium drinks sales and help businesses retain their best staff, whilst simultaneously boosting employee confidence and self-esteem.

If you’re looking to invest in quality drinks training that will deliver for your business, the information here will help you find the best route.

Why invest in training?

  • Increase profitability
  • Improve customer service
  • Improve staff retention
  • Increase productivity
  • Raise self-esteem

Why choose WSET School London?

  • Globally-recognised and relevant qualifications
  • Beginner to expert pathway
  • Accredited and regulated
  • Brand neutral experience and incredible tasting samples
  • A skills-based approach
  • Develop tasting skills
  • In the classroom (London) or online
  • Flexible study options including weekday, evenings, Saturday and intensive courses
Beer tasting

Who takes our courses?

Half of the students who take qualifications at WSET School London either work in the drinks trade or hope to in the future.

These are the top three reasons our trade students decide to study for a WSET qualification (2022-23 student survey):

  1. To increase product knowledge
  2. To develop tasting skills
  3. To improve job performance
Survey responses

Who we support

  • Producers: understand the global context of your products and accurately assess style and quality
  • Retailers: make profitable, tailored recommendations and provide exceptional experiences to shoppers
  • Importers and distributors: to upskill team members across the supply chain, helping them supply the best drinks, at the best prices, with the best service
  • Hospitality venues: to engage and retain your best staff, boost confidence and upsell through their entire drinks list
  • Any drinks business!
Wine shop

What are your options?

Are you an employer with multiple team members to train?

You have three options:


1. Book onto an existing course

You can book any available course/s on our website.

With this option, students will study alongside other people from outside your company – it’s a great way to network and meet like-minded drinks professionals and enthusiasts.

If you’d prefer to pay by invoice, email and we’ll help you process your booking.

Browse courses


2. Organise a private course

If you have 10+ people to train, we can arrange a private course for your staff.

This is a fantastic way to engage your team as a group without the distraction of other students.

We can deliver the course at WSET School London or discuss another venue of your choice. There is also more flexibility with dates compared to booking onto an existing course, and we can offer discounts for group bookings.

Get in touch to find out more


3. Request a custom course

Custom courses are our most tailored option for businesses looking for quality drinks training and have 10+ team members to train.

There many different ways you can customise our WSET qualifications, from personalising the tasting samples to a specific brand to adding supplementary content to the WSET material with a custom course.

Visit our custom courses page to find out more or get in touch to talk to a member of our team.


Are you an individual looking to gain a qualification to advance your career?

All you need to do is find the course you want to study and book on via our website.

Browse courses


I enjoyed learning the WSET method of tasting and have come away more confident. I would recommend this course to anyone who works in the industry or wants to build a greater appreciation for spirits.

Fiona, Level 1 Award in Spirits student