WSET's Impact in Wine Programme 2024

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Contact us

If you have any queries about this programme, you can get in touch with the organiser, Rachel Webster, by emailing

WSET’s immersive three-day Impact in Wine Programme will supply you with the tools you need to become an effective and inspiring leader, and to make your mark on the UK wine industry.

Event details

Who is it for?

  • Management level professionals from all sectors of the UK wine trade
  • Budding entrepreneurs with ambitions to launch a wine business
  • Aspiring leaders hoping to empower a new generation of wine professionals

Some wine knowledge is recommended (equivalent to WSET Level 2 Award in Wines or above), but this is not a requirement.

Impact in Wine course attendees

Learning outcomes

  • Understand the UK wine industry landscape and what lies ahead
  • Get to know the UK wine consumer through detailed insights
  • Build a toolkit of essential commercial skills, including
    • Project planning
    • Finance
    • Branding
    • Leadership
  • Explore and analyse the evolving routes to consumer
  • Discuss innovative solutions to the challenges we face
  • Evaluate your leadership style and develop a personalised roadmap for further development

View prospectus

Location and time

This is a residential course hosted at the Odney Club in Berkshire. This green and peaceful setting is the perfect place to switch off from the day-to-day and focus on your personal development.

The full schedule and timings will be confirmed soon.

Odney Club

What to expect

Combining industry-wide expertise with WSET’s interactive learning style, this course has been designed to suit all kinds of learners. You can expect:

  • A broad range of delivery styles, including workshops, discussions and mini-tasks
  • Inspiring industry speakers and facilitators
  • Exclusive access to industry data and insights
  • The chance to taste some highly innovative wines
  • Opportunities to unwind, reflect and network in a relaxed and inclusive environment

How much does it cost?

£1,900 per person.

This fee includes:

  • A data pack and a digital library of recommended reading
  • Full course delivery and facilitation
  • Optional group wellness activities
  • Three nights of full board accommodation at the Odney Club, including breakfast, lunch and dinner

Confirmed speakers

  • Michelle Brampton – Chief Executive Officer, WSET
  • Gary Wyatt FCA – Wine Finance and Operations Consultant
  • Colin Fenn – Founder & Owner, Your Leadership Footprint
  • Anne Jones – Sustainability Advisor, WineGB & Drinks Experience, Waitrose
  • Mags Janjo DipWSET – Sales Director and Founder, MJ Wine Cellars
  • Anjali Douglas DipWSET – Tastings & Events Manager, WSET
  • Robin Copestick – Managing Director, Freixenet Copestick Limited
  • Regine Lee MW – Managing Director, Indigo Wine

Additional speakers to be announced soon.

Impact in Wine speaker

Does this replace the BACK course?

Yes, this course is an evolution of WSET’s Business and Commercial Knowledge (BACK) course, which ran successfully for 10 years.

The course bears many of the hallmarks of the BACK course – the same great location, inspiring industry speakers, exclusive access to valuable data, and incredible networking opportunities. It will also continue to provide solid coverage of commercial concepts and skills.

The new iteration of this course puts a renewed focus on how innovation and leadership can help our industry turn challenges into opportunities. It also brings a refreshed format with a broader range of delivery styles and activities.


Unlike WSET qualifications, there will be no exam at the end of this course. However, you will receive formative assessment throughout the course which means that participation in group activities and discussions is encouraged.

Students will receive a certificate of attendance which can be used to demonstrate completion of the programme to current and future employees.

Booking terms and conditions


Payment in full must be made at the time of booking and places are not confirmed until payment has been received. Unfortunately we cannot take provisional bookings.

If you would like to pay by invoice, please email Charlotte Foster via

Cancellations and transfers

  • You may transfer this course to another person any time before the start of the course.
  • Cancellations are accepted up to 20 December 2024 and a full refund will be given.
  • If a booking is cancelled after this date, the course fee is non-refundable.

Please note: The speakers may be subject to change.


Contact us

If you have any queries about this programme, you can get in touch with the organiser, Rachel Webster, by emailing