Business Development Team

Our International Development and UK Business Development teams are responsible for supporting the growth of WSET in their respective regions.

They are involved in a wide range of activities including providing advice and guidance to prospective course providers, ensuring quality and teaching standards are met amongst existing course providers and representing WSET at various trade shows and events.

If you'd like to know more about how WSET qualifications can help your business, or are interested in becoming a WSET course provider, please contact us.

WSET at London Wine Fair 2016

International Development Team

The International Development Team is led by International Development Director, Jude Mullins DipWSET

You can get in touch with the International Development team by emailing international@wset.co.uk or calling +44 (0)20 7089 3800

Rachel Brown DipWSET
International Training and Development Manager

Rachel supports our new and long-standing Approved Programme Providers throughout the Americas (excl. USA). She also manages the International Educator Training Programmes, supports our South American Diploma Programmes, and regularly assists the team at trade fairs, events and masterclasses across all regions.

Nick Pead DipWSET
International Development Manager - Europe

Nick is responsible for developing WSET’s business in Europe. This includes recruiting and supporting Approved Programme Providers in the region and overseeing promotional activity such as events and trade shows.

David Wrigley MW DipWSET
International Development Manager

David has responsibility for the United States market, working closely with Mary Ewing-Mulligan MW, US Director of WSET Programs, and Michael Ahlborn, US APP Coordinator, at the International Wine Center in New York. 

Christina Choi
International Development Advisor

Christina supports the Approved Programme Providers in China, Hong Kong and Taiwan. She also supports the team in trade events in Asia. Christina is located at the WSET office in Hong Kong.

Alex De Cata
International Development Advisor

Alex supports the Approved Programme Providers in the Middle East, Africa and India. He also supports the team in trade fairs and events around the world. Alex is located at the WSET office in London.

Joseph Hallam
International Development Advisor

Joseph looks after our APPs and business development activities in several European countries and supports Nick across the continent as a whole. He also organises WSET events around the world, including our masterclasses and tastings at trade shows.

Chris Martin
International Development Advisor

Chris supports the Approved Programme Providers in Asia. He also supports the team in trade events around the world as well as supporting our Educator Training Programme internationally. Chris is located at the WSET office in London.

Jingwei Sun
International Development Advisor

Jingwei supports the Approved Programme Providers in China, Hong Kong and Taiwan. She also supports the team in trade events in Asia. Jingwei is located at the WSET office in Hong Kong.

Jeri Kimber-Ndiaye
International Development Assistant

As well as handling general queries and helping the advisors with our global network of APPs, Jeri assists with event management, trade fairs and arranging educator training programmes.

UK Business Development

The UK Business Development Team is led by UK Business Development Director, Graham Cox DipWSET

You can get in-touch with the UK Business Development team by contacting the relevant team member below. 

Mike Best DipWSET
Business Development Manager South East

Based in rural Sussex, Mike is responsible for developing WSET business and looking after our Approved Programme Providers in the South East and East Anglia. Contact Mike on mbest@wset.co.uk at +44 (0)7872 030943

Catherine Boot
Business Development Manager Scotland, Northern Ireland & North East

Based in Edinburgh, Catherine is responsible for developing WSET business and looking after our Approved Programme Providers in Scotland, Northern Ireland, Cumbria and the North East. Contact Catherine at cboot@wset.co.uk or +44 (0)7796 445252

Dean Euden
Business Development Manager South West, West Midlands and Wales

Based in Cardiff, Dean is responsible for developing WSET business and looking after our Approved Programme Providers in the South West, West Midlands and Wales. Contact Dean at deuden@wset.co.uk or +44 (0)7715 090496

David Martin DipWSET
London Sales Manager London

David is responsible for developing WSET business and looking after our Approved Programme Providers in London. David is also responsible for the designing of custom WSET courses. Contact David at dmartin@wset.co.uk or +44 (0)7849 574636

Rosemary Rogers DipWSET
Business Development Manager North and Midlands

Based in Doncaster, Rosemary is responsible for developing WSET business and looking after our Approved Programme Providers in the East Midlands, Lancashire, Cheshire and Yorkshire. Contact Rosemary at rrogers@wset.co.uk or +44 (0)7940 990282

Liam Scandrett
Business Development Manager, London

Based in East London, having previously worked with major spirit brands and wholesalers, Liam’s focus is our Spirits courses, developing WSET business and looking after our Approved Programme Providers in London. Contact Liam at Lscandrett@wset.co.uk or +44 (0)7734389273

UK Business Events and Support Team

Millie Wright
UK Events Manager

Millie organises and implements the WSET’s presence at trade and consumer events in the United Kingdom. She also works with the Marketing team to plan and run UK-based PR events. Millie can be contacted at mwright@wset.co.uk or + 44(0) 20 7089 3842

Caitlin Farrar
UK Business Development Coordinator

Caitlin provides administrative support to the UK business development team in addition to organising custom WSET courses and assisting at events. Caitlin can be contacted at cfarrar@wset.co.uk or +44(0) 207089 7581.