Terroir in spirits

Register here

Join a global panel of producers and category experts as we explore the concept of terroir in spirits.

Event details


Terroir, that ephemeral sense of soil, crop, biome and the personal imprint that each producer can impart into a wine is a well-trodden path of debate and discovery. But when you subject a fermented liquid to the violent transformational process of distillation, can this concept survive through to the bottled spirit?

Join a global panel of producers and category experts as we explore the concept of terroir in spirits.

This session is aimed at those who have completed their Level 2 Award in Spirits


Charlie McCarthy, Business Development Manager EMEA (Spirits), WSET

Charlie McCarthy joined WSET in October 2019, having worked for many years as a consultant to spirit brands and high-end venues. With a career as a cocktail bartender stretching back to 2004, Charlie learned his craft behind some of London’s best bars, going on to develop a specialism in event bartending, where his imaginative approach and relaxed delivery earned him a stint as UK brand ambassador for Hendrick’s Gin, in turn leading to more advocacy and consultancy work for brands such as Grey Goose, Bombay Sapphire, Glenfiddich and Glendalough. With a wealth of experience delivering master classes throughout Europe, training bartenders in 5-star hotel bars from Washington DC to Mexico, and designing cocktail menus, for World Duty Free, Tullamore DEW & many high-profile international bar openings. Charlie is qualified to deliver WSET spirits qualifications up to the Level 3 Award in Spirits, and is delighted to champion WSET spirits qualifications.


Benoit Bail-Danel, Brand Ambassador, Rhum Depaz

As entrepreneur in the rum industry for over a decade, Benoit has created his own rum brand and became a brand ambassador for agricole rhum brands from Martinique, Guadeloupe, French Guyana and the whole Agricole Rhum category. Benoit also created the largest French speaking rum forum on the internet and started one of the biggest rum shows in the city of Bordeaux in 2018.

This event does not necessarily constitute official WSET course material and should not be used as such.