Imbibe Live 2024

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Join us at Imbibe Live 2024 for another WSET Tasting Room takeover. We'll be collaborating with industry friends to bring you four unique masterclasses covering orange wine, tequila, beer and whiskey.

Event details

Drinks trade show

Imbibe Live is the place to be for anyone who sources, buys or serves drinks and is seeking to grow their business and delight their customers. Whether you’re interested in wines, spirits, beers, ciders, soft drinks or the full spectrum of drinks, Imbibe Live brings the entire drinks community together every year to take part in invaluable networking opportunities, including an award-winning content programme curated by leading industry figures. The 2024 event is returning to Olympia London, 1-2 July.

Click here to register for the event.

WSET's Tasting Room takeover

WSET will be hosting another Tasting Room takeover on Monday 1st and Tuesday 2nd July at Imbibe Live 2024 where we’ll be joined by industry experts to explore intriguing orange wine, delve into tequila additives, get technical about beer ON-flavours and unpack the intricacies of whiskey production.  

Join in on one of these sessions to enjoy some fantastic samples and get a taster of what you could learn through WSET’s globally-recognised qualifications.

Skin contact: Exploring orange wine

Monday 1 July: 13.00-13.45

You’d be forgiven for thinking orange wine is a relatively new creation, popping up on wine lists across the UK in recent years. In fact the production of orange wine dates back 5,000 years, even predating white wine.
This ‘new’ category can be confusing. Should it look orange? Is it made with oranges? How is it different from other wines?
Join Wine Educator Anjali Douglas DipWSET and Emily Jago to find out about this exciting style, and bust some myths along the way. You’ll find out about the long history of orange wine, taste a variety of styles, and explore all things orange wine and food.

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Tequila: The low-down on additives

Monday 1 July: 14.15-15.00

The growth of the Agave spirits category is well known, and 100% Agave versions dominate that growth in the US, UK and Europe. The spotlight is now turning to additives in Tequila, with bartenders and consumers asking, what can be added? How much can be added? And does it really matter?
Join WSET Spirits Educator Rose Brookman, and Adam Wilson, UK Brand Ambassador of additive-free, family-estate Tequila brand, Cazcabel to explore these questions. Taste a range of products using WSET’s Systematic Approach to Tasting (SAT) to help determine the facts of this clandestine aspect of Tequila production.

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Beer ON-flavours: Build your flavour vocabulary and become a better beer taster 

Tuesday 2 July: 13.00-13.45

Does hazy IPA really smell like mango or is it all in our head? In this interactive session, Natalya Watson, WSET Beer Educator brings WSET’s beer lexicon to life.
Instead of focusing on off-flavours, those we don’t want to find in beer, Natalya will introduce you to a range of “on-flavours” by using foods, fruits, herbs and spices that represent a range of the malt-, yeast-, and hop-driven aromas we do want to find in beer.
Once you’re confident with what each of these different aromas smells like, you’ll then put your skills to the test – tasting beers that feature these flavours to see how well you can detect and describe them.
Learn more about WSET’s new beer qualifications, discover which level is best for you and become a better beer taster, one aroma at a time.

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Oak + Time + Place

Tuesday 2 July: 14.15-15.00

The world’s finest aged spirits are the fruits of expertise passed down through generations. From the forest, to the cooper, to the humidity of the warehouse, the interplay of many factors must be balanced. Join WSET Spirits educator Charlie McCarthy and Benji Purslow of Heaven Hill distillery as we explore some unique approaches to barrel management and how subtle changes can have surprising impacts on the final spirit.
This advanced level seminar will touch on subjects covered in the WSET Level 2 and Level 3 Awards in Spirits. Join us and discover which level is best for you.

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Click here to register for the event.