We're excited to be the official education partner of We Are Beer!
Event details
A brand new flagship event, uniting the good beer category to inspire growth for businesses and industry professionals. The 2025 conference will provide insight and answers to the industry’s most pertinent questions around growth, profitability and sustainability. The expo element will showcase industry leading solutions and innovations from businesses across the supply chain – from ingredients to brewhouse and beyond.
WSET sessions
Beer ON-flavours - Train your nose, sharpen your palate
Demo #1 | Wednesday 16th July | 1.15-1.45pm
Does weissbier really smell like banana? Put your palate to the test with WSET Beer Educator Natalya Watson in this hands-on flavour training. You’ll explore beer’s “on-flavours” using real ingredients – fruits, herbs, spices – then apply your skills in a guided tasting. It’s sensory training with a purpose: building your flavour vocabulary to become a better beer taster.
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Taste Like a Pro: A structured approach to beer tasting
Demo #2 | Thursday 17th July | 10.30-11am
Want to take your tasting skills to the next level? Join Natalya Watson for a practical intro to WSET’s Systematic Approach to Tasting Beer®. Through live tastings, you’ll learn how to calibrate your palate, describe flavour with precision, and assess quality with confidence. Whether you’re behind the bar or building a brand, this session will help you taste – and talk – like a pro.
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Training - An Investment that Pays
Seminar | Thursday 17th July | 1.30-2.10pm
In tough times, training budgets often get cut. But training shouldn’t be viewed as an expense. It’s an investment in your business… and one that pays.
Beer education builds so much more than product knowledge. Staff that are equipped with the right know-how are more engaged with your brand, more confident with your products, and more likely to stay with your organisation. They’re also more likely to drive sales, increasing productivity and profitability. Learn how to unlock your team’s full potential through easy-to-implement training solutions for any beer business.
Speaker
Natalya Watson, Business Development Manger – Beer, WSET
Natalya Watson is an award-winning beer educator passionate about sharing her knowledge of beer with others because she believes that beer is simply too delicious to remain undiscovered. Natalya joined WSET as Business Development Manager in September 2023 to support the launch of the organisation’s new beer qualifications within Europe, the Middle East and Africa (EMEA).
Prior to joining WSET, she ran her own online beer education business, Virtual Beer School, for which she was named Training Professional of the Year at the British Institute of Innkeeping’s 2022 National Innovation in Training Awards. Natalya is qualified as an IBD Beer Sommelier, Advanced Cicerone® and WSET beer educator and has her WSET Level 2 Award in Beer. She is also the author of Beer: Taste the Evolution in 50 Styles (Kyle Books, 2020).