We're excited to be joining Tales of the Cocktail again this year! Join us at the AJABU pop-up where we'll be diving into the rich heritage of the African bar industry and showcasing how to build a better boilermaker.
Event details
Tales of the Cocktail® is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.
Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail®. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world’s leading cocktail conference. Come along and have a chat to the WSET team at the AJABU takeover!
WSET Sponsored Seminar: Africa Rising
Wednesday 23rd July, 11am - 12.30pm, French Quarter Balcony Suites | The Ritz Carlton
Amma Mensah, Reign Rum, Ghana | Tales of the Cocktail Board Member
Richie Barrow, Hero, Kenya
Kojo Aidoo, Front Back, Ghana
Julian Short, Sin Tax, Johannesburg
Lara Rawa, Lagos Cocktail Week, Nigeria
Moderated by John Gakuru
Africa is rising on the global stage in hospitality, with its bar industry blending rich cultural heritage and modern innovation. This seminar explores the history, growth, and future of African bars, from traditional brews to bold, African-inspired cocktails. International brands are partnering with local talent, while global recognition is growing for African bars and mixologists. Technology is also playing a key role—connecting communities, enhancing training, and giving African voices a platform to share their craft. As cities like Accra, Nairobi, Lagos, and Cape Town emerge as hospitality hotspots, Africa’s influence is reshaping global beverage trends and creating new opportunities, short, medium and long term, across the industry.
WSET pop-up: How to build a better boilermaker
Wednesday 23rd July, 10.30am - 5pm, French Quarter Balcony Suites | The Ritz Carlton
Mirella Amato - Senior Business Development Manager - Beer, WSET
Step up to the WSET table and discover the bold, unexpected world of boilermakers—where beer meets spirits. We’re breaking down the art of pairing beer with spirits to create combinations that are more than just a shot and a pint. Whether you're a curious sipper or a seasoned pro, our team will guide you through:
- Flavour-forward pairings that highlight the best of both beer and spirit
- Tips on balance and contrast—how to match intensity, aroma, and finish
- Unexpected combos that challenge tradition
Come chat with our beer expert, explore the sensory side of boilermakers, and leave with a new appreciation for this classic combo, reimagined.
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To learn more about Tales of the Cocktail and to register to attend, visit talesofthecocktail.org.
