Discover how cutting-edge wine preservation technology and emerging consumer trends are reshaping by-the-glass wine service, enabling more premium offerings, greater exploration, and deeper guest engagement.
Event details
Webinar
Explore the evolving world of wine by-the-glass with Coravin Founder and Inventor Greg Lambrecht and Master Sommelier Michael Meagher. This seminar bridges the science of wine preservation with real-world service strategy, offering an educational look at how technology and consumer behavior are reshaping modern wine programs. Greg and Michael will highlight new consumer insights from Coravin’s recently released Coravin Guide, and examine how leading venues are adapting BTG programs to support exploration, premiumization, and guest engagement. This session is for professionals looking to shape the next generation of wine service.