Explore the roots of American brewing and uncover how craft beer transformed a nation’s palate—join us for a deep dive into history, innovation, and hops.
Event details
Webinar
Until about forty years ago, most Americans didn't believe they had a beer culture, and the mass market lagers churned out by names like Schlitz, Miller, and Coors were not prized for their character. That view obscured an important foundation in American beer culture dating back to the mid-19th century, however, when German immigrants introduced the country to their world-famous lagers. That history, along with events like Prohibition, mass industrialization, and the tin can, all created a foundation for the craft beer renaissance--and the development of the hop-driven styles that helped spread craft brewing around the globe. In this one-hour webinar, we'll touch on the foundations of American brewing, and then explore how the craft brewing era introduced an entirely new way of thinking about and brewing beer. Rarely do we see the birth of a new national brewing tradition, but beginning in the 1980s, that's what happened in the United States. It's a fascinating story about a brewing renaissance and the beers it produced.