Join this free bitesize webinar to hear about the challenges and joys of bringing a new category; non-alcoholic agave spirit, to the world.
Event details
Webinar
In this free webinar, Hendrik Giersiepen, R&D Director at Casa Lumbre, shares the story of Almave, exploring the design architecture behind the product and the technical, operational, and commercial challenges overcome along the way. This is the perfect opportunity for anyone interested in gaining unique insights into the creative and technical process of developing and launching a new category.
This event does not necessarily constitute official WSET course material and should not be used as such.
Speaker
- Hendrik Giersiepen, R&D Director, Casa Lumbre