WSET Alumni are invited to join Dr Laura Catena - WSET Honorary President, medical doctor, biologist, vintner and author - for a thought-provoking exploration of how traditional wine hospitality is being reimagined.
Event details
Drawing on Catena Zapata’s pioneering guest experiences, Laura will share how wine is moving beyond the glass into multi-sensory, creative, and reflective encounters—from Wine and Music (their most popular experience) to immersive concepts such as meditation, storytelling, art, and personal discovery. This session will offer fresh perspective and inspiration on how wine experiences are evolving to foster deeper connections with nature, culture and ourselves. Catena Zapata’s innovative approach has helped make it Mendoza’s #1 winery destination on TripAdvisor and earn recognition as the World’s Best Vineyard by the World’s 50 Best group. Join us to rethink what wine hospitality can be. Attendees must hold the WSET Level 4 Diploma, we reserve the right to cancel tickets booked for non-diploma holders.
Speaker
Dr Laura Catena, WSET Honorary President
Dr Laura Catena is a Harvard and Stanford trained biologist and physician, author, fourth generation vintner, and founder of the Catena Institute of Wine. She was a practicing Emergency Physician in California for 27 years while also working for her family winery, Catena Zapata and starting her own wine projects, Luca, La Posta and Domaine Nico, in Mendoza, Argentina.
Dr Catena, a leader in sustainability, was named Old Vine Hero 2023 by the Old Vines Conference, for her work in preserving Argentina’s ungrafted, genetically diverse old vines. She recently led her family winery, Catena Zapata to be awarded ‘World’s Best Vineyard’ 2023.