BACK Course 2019

WSET’s acclaimed Business and Commercial Knowledge course brings together the industry’s leading minds to inspire and inform the leaders of tomorrow. Be armed with the skills and insights to drive your career to the next level.

Wednesday, March 27, 2019 - Friday, March 29, 2019

9.00am

Ending 2.00pm on the final day.

Odney Club, Berkshire SL6 9SR

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How much does it cost?

£1650

Event details

Three day residential course

The course will impart the insight and knowledge to enable delegates to influence their businesses – to make their companies, and the delegates themselves, more successful in the UK wine industry.

Who should attend?

  • Employees of companies within every sector of the wine industry in the UK
  • Suppliers for whom the UK is a target market
  • Rising stars and the future leaders of the industry

What's covered?

  1. Global dynamics and challenges
  2. The UK consumer
  3. Branding
  4. The power of communication
  5. Marketing scenarios – group case study 1
  6. The UK market
  7. The financial implications – from grape to glass
  8. Route to the consumer
  9. Business scenarios – group case study 2
  10. Wine – from the ground up

 

Presenters and topics for the 2019 schedule are still to be confirmed, but please see the 2018 Schedule as an example of what you might expect from the course.

Attendance details

The course starts at 9.00am on Wednesday 27 March (with students arriving on the preceding evening) and finishes at 2.00pm on Friday 29 March

Booking

This course now open for bookings, if you have any queries please email Cara Powell cpowell@wsetglobal.com.