BACK Course 2020

WSET’s acclaimed Business and Commercial Knowledge course brings together the industry’s leading minds to inspire and inform the leaders of tomorrow. Be armed with the skills and insights to drive your career to the next level.

Event details

Three day residential course

The course will impart the insight and knowledge to enable delegates to influence their businesses – to make their companies, and the delegates themselves, more successful in the UK wine industry.

Who should attend?

  • Employees of companies within every sector of the wine industry in the UK
  • Suppliers for whom the UK is a target market
  • Rising stars and the future leaders of the industry

What's covered?

  1. Global dynamics and challenges
  2. The UK consumer
  3. Branding
  4. The power of communication
  5. Marketing scenarios – group case study 1
  6. The UK market
  7. The financial implications – from grape to glass
  8. Route to the consumer
  9. Business scenarios – group case study 2
  10. Wine – from the ground up


Presenters and topics for the 2020 schedule are still to be confirmed, but please see the 2018 Schedule as an example of what you might expect from the course and see what past attendees had to say here.

Attendance details

The course starts at 9.00am on Wednesday 25 March (with students arriving on the preceding evening) and finishes at 2.00pm on Friday 27 March


If you are interested in attending please email Ian Harris