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WSET London School
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WSET Global
Service Roles
Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.
WSET Global
Vineyard manager
A vineyard manager oversees the day-to-day operations and logistics of a vineyard. This is a hands-on role, which requires deep agricultural knowledge, leadership skills and a deep understanding of vine health.
WSET Global
Beverage industry sales
Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.
WSET Global
Brand manager
A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.