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WSET Global
Beverage buyer
A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.
WSET Global
Events
This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.
WSET Global
The impact of WSET on a top UK drinks supplier
Discover how Enotria&Coe empowered their sales team with WSET qualifications, enhancing product knowledge, increasing premium wine sales, and training over 1,400 hospitality staff across the UK.
WSET Global
How WSET training strengthened Germany’s no1 Spanish wine retailer
Germany’s leading Spanish wine specialist, VINOS, turned to WSET training to boost staff expertise, improve customer service, and strengthen sales.