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WSET Global
Cellar technician
A cellar technician is responsible for installing and maintaining the equipment used to produce wine and spirits. This is a more senior and technical role than a cellar hand, but it requires a similar work ethic and physical fitness.
WSET Global
Brand manager
A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.
WSET Global
Other commercial careers
We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....
WSET Global
Other Service Careers
There are lots of additional roles within the service sector. These are some of the other career paths to consider: Waiter: Many wine and spirits professionals start out as waiters before eventually becoming sommeliers or pursuing other hospitality career options. Driver: Drinks retailers, wholesalers and distributors employ drivers to transport stock across the country or further afield....
WSET Global
How to say it - audio
A valuable resource offering pronunciation guidance on key wine terms
WSET Global
The women of Champagne (charity tasting)
An unmissable Champagne tasting raising money for Refugee Action.
WSET Global
Raley's Family of Fine Stores
WSET training provides the winning formula for Raley’s wine sales.
WSET Global
How Fells boosted employee engagement with WSET training
Learn how Fells boosted employee engagement with WSET training