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WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Beverage industry sales

Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.

WSET London School

WSET Level 3 Award in Wines: Online

This high-level online course is the perfect way to advance your wine knowledge. Ideal for the dedicated wine enthusiast and those who need to make informed decisions or recommendations about wine for work.

WSET London School

WSET Level 3 Award in Wines: Online

This high-level online course is the perfect way to advance your wine knowledge. Ideal for the dedicated wine enthusiast and those who need to make informed decisions or recommendations about wine for work.

WSET London School

WSET Level 3 Award in Wines: Online

This high-level online course is the perfect way to advance your wine knowledge. Ideal for the dedicated wine enthusiast and those who need to make informed decisions or recommendations about wine for work.

WSET London School

A taste of two varieties: Sauvignon Blanc and Syrah (virtual tasting)

Join Lydia Harrison MW for this intermediate level virtual tasting featuring four different fine wines from two famous grape varieties.