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Belgium: Small country, big beer culture — A guided tour

Explore Belgium’s legendary beer culture with Hélène Alderweireld, as we trace its roots from abbeys to taprooms through Monastic ales, Saison, and Lambic.

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WSET On-screen Exams

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Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

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Winemaker

A winemaker is responsible for turning harvested grapes into finished wines. That may sound pretty straightforward, but winemaking is a highly complex process that requires creativity, adaptability, hard work and scientific rigour. It’s a hands-on role, which is often far less glamorous than you may expect, but it can also be very rewarding.

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Brand ambassador in the drinks industry

A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.

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Bartender

Bartenders serve drinks at bars, clubs and other licensed premises. It sounds pretty simple: take orders, prepare drinks and hand them out. However, elite bartenders do so much more than that.