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3 Minute Spirit School

We have teamed up with the best in the spirits business to bring you a new collection of short films about spirits, showcasing each category and inspiring you to learn more. Welcome to the 3 Minute Spirits School.

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Winemaker

A winemaker is responsible for turning harvested grapes into finished wines. That may sound pretty straightforward, but winemaking is a highly complex process that requires creativity, adaptability, hard work and scientific rigour. It’s a hands-on role, which is often far less glamorous than you may expect, but it can also be very rewarding.

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Distiller

A distiller is responsible for the production of spirits, such as whisky, gin, rum, brandy, vodka or tequila. Distilling involves turning raw ingredients – grain, fruit, molasses, botanicals – into drinks that can be enjoyed around the world.

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Brewer

The craft of brewing is steeped in centuries of tradition. This role encompasses everything from home brewing to overseeing enormous production facilities at global titans like AB InBev, Heineken and Molson Coors.

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Winery worker / cellar hand

This is the perfect entry-level job for anyone that dreams of getting into the wine trade. It’s a physically demanding role, which often involves menial tasks, but you can pick up valuable skills and experience. You’ll often meet inspiring people too, from celebrated winemakers to renowned viticulturists, so it can suit anyone seeking mentorship.

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Cellar technician

A cellar technician is responsible for installing and maintaining the equipment used to produce wine and spirits. This is a more senior and technical role than a cellar hand, but it requires a similar work ethic and physical fitness.

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Beverage buyer

A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.