WSET Global

WSET American wine school - USA

WSET is the largest global provider of beer, sake, spirits and wine qualifications.

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WSET Global

3 Minute Wine School

Learn about different wine regions with Jancis Robinson MW and Tim Atkin MW through WSET's three minute wine school series. This is a great introductory series for those pursuing an interest or a career in wine.

WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Beverage buyer

A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.

WSET Global

Beer Sommelier

A beer sommelier is a trained expert that specialises in beer styles, brewing methods and food pairings. The role is sometimes referred to as a Cicerone, particularly in the United States, or perhaps a beer specialist. It’s not as common as a wine sommelier, but the field is growing rapidly.

WSET Global

Retail Store Manager

A store manager oversees the day-to-day operations at a wine, beer or spirits shop. It could be a boutique store in a small village, a fine wine merchant in a major city centre or perhaps one of many stores in a large chain.

WSET Global

The impact of WSET on a top UK drinks supplier

Discover how Enotria&Coe empowered their sales team with WSET qualifications, enhancing product knowledge, increasing premium wine sales, and training over 1,400 hospitality staff across the UK.