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WSET Global
WSET's Virtual Open Day 2025
Join us for our Virtual Open Day and explore WSET’s industry-leading qualifications in wine, spirits, beer, and sake. Whether you're looking to level up your career, deepen your expertise, or just learn for fun, this is your chance to find out how WSET can help you achieve your goals.
WSET Global
Other production careers
Wine, spirits, beer and sake production can encompass several other jobs too.
WSET Global
Events
This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.
WSET Global
Brand ambassador in the drinks industry
A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.
WSET Global
Other commercial careers
We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....
WSET Global
Retail Store Worker
Thousands of passionate wine, beer, spirits and sake enthusiasts work in the drinks retailing industry. This vast sector covers independent wine merchants, craft beer stores, specialist spirits shops, large chains, cellar door retailers and much more. Many supermarkets also hire wine specialists, while online retailing continues to go from strength to strength.