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Marketing

Marketing can be an ideal career for creative people that enjoy building brands and telling stories. You can work for wineries, distilleries, breweries, importers, distributors, retailers, PR agencies, events companies or tourism boards.

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Brand ambassador in the drinks industry

A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.

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Other commercial careers

We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....

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Alumni Events

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Privacy policy

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Terms, Conditions and Privacy Policy, WSET Mobile App

This page is used to inform our mobile application (App) users regarding our policies with the collection, use, and disclosure of Personal Information for anyone choosing to use our Service.

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How to claim your digital certificate

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Tapping into talent: supporting women in beer

A WSET collaboration with Women in Beer to tackle gender inequality through qualifications and community support.