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Careers in the drinks industry
The wine and spirit industry is dynamic and diverse, offering many opportunities to build an exciting and rewarding career.
WSET Global
Service Roles
Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.
WSET Global
Winemaker
A winemaker is responsible for turning harvested grapes into finished wines. That may sound pretty straightforward, but winemaking is a highly complex process that requires creativity, adaptability, hard work and scientific rigour. It’s a hands-on role, which is often far less glamorous than you may expect, but it can also be very rewarding.
WSET Global
Distiller
A distiller is responsible for the production of spirits, such as whisky, gin, rum, brandy, vodka or tequila. Distilling involves turning raw ingredients – grain, fruit, molasses, botanicals – into drinks that can be enjoyed around the world.
WSET Global
Brewer
The craft of brewing is steeped in centuries of tradition. This role encompasses everything from home brewing to overseeing enormous production facilities at global titans like AB InBev, Heineken and Molson Coors.
WSET Global
Viticulturist
A viticulturist is responsible for growing the grapes used to make wine. This is an important and sometimes underappreciated role, as great wine always begins in the vineyard.
WSET Global
Cellar technician
A cellar technician is responsible for installing and maintaining the equipment used to produce wine and spirits. This is a more senior and technical role than a cellar hand, but it requires a similar work ethic and physical fitness.