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WSET Global
Vineyard manager
A vineyard manager oversees the day-to-day operations and logistics of a vineyard. This is a hands-on role, which requires deep agricultural knowledge, leadership skills and a deep understanding of vine health.
WSET Global
Beverage buyer
A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.
WSET Global
Beverage industry sales
Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.
WSET Global
Marketing
Marketing can be an ideal career for creative people that enjoy building brands and telling stories. You can work for wineries, distilleries, breweries, importers, distributors, retailers, PR agencies, events companies or tourism boards.
WSET Global
Events
This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.
WSET Global
Brand manager
A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.
WSET Global
Retail Store Manager
A store manager oversees the day-to-day operations at a wine, beer or spirits shop. It could be a boutique store in a small village, a fine wine merchant in a major city centre or perhaps one of many stores in a large chain.
WSET Global
构筑可持续发展的葡萄酒行业职业生涯五部曲
无论你是刚刚走出校门，还是琢磨着想换份工作，葡萄酒行业对于一个葡萄酒爱好者来说总是充满梦幻色彩的。但是，正如许多人所发现的那样，现实情况与你想象中那个充满跨国旅行和饕餮盛宴的乌托邦其实相去甚远。 在此，我们将介绍5个步骤，它能够确保你凭借着勇气、企图心和悟性，在饮料行业里开创一番事业并坚持下去。