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WSET Global Campus

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WSET Global

Beverage buyer

A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.

WSET London School

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WSET Global

James Forsyth | Wine

WSET Global

How Asahi UK rolled out large-scale WSET beer training

Discover how large-scale WSET beer training helped Asahi UK staff improve product knowledge and boost confidence.