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WSET Global
Brand ambassador in the drinks industry
A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.
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Other commercial careers
We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....
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Retail Store Worker
Thousands of passionate wine, beer, spirits and sake enthusiasts work in the drinks retailing industry. This vast sector covers independent wine merchants, craft beer stores, specialist spirits shops, large chains, cellar door retailers and much more. Many supermarkets also hire wine specialists, while online retailing continues to go from strength to strength.
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Other Service Careers
There are lots of additional roles within the service sector. These are some of the other career paths to consider: Waiter: Many wine and spirits professionals start out as waiters before eventually becoming sommeliers or pursuing other hospitality career options. Driver: Drinks retailers, wholesalers and distributors employ drivers to transport stock across the country or further afield....
WSET Global
How Asahi UK rolled out large-scale WSET beer training
Discover how large-scale WSET beer training helped Asahi UK staff improve product knowledge and boost confidence.
WSET Global
WSET Level 1 Award in Spirits: Online - Lagos, Nigeria
This online course is a great starting point for the novice spirits enthusiast, or those working with spirits.
WSET Global
Empowering rising hospitality talent in China
WSET’s bursary programme in China provided vital wine education to 19 students, improving confidence, employability and access to global training.