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WSET Global

Commercial Roles

These roles focus on buying, selling and marketing drinks. We have explained the key skills required for each role, along with the core responsibilities. You will also learn how to advance to more senior positions within each sector, from gaining valuable qualifications to taking on additional responsibilities.

WSET Global

Toji (Master Sake Brewer)

A Tōji is a master sake brewer. This deeply respected role blends art, science and intuition, while building upon centuries of Japanese tradition.

WSET Global

Winery worker / cellar hand

This is the perfect entry-level job for anyone that dreams of getting into the wine trade. It’s a physically demanding role, which often involves menial tasks, but you can pick up valuable skills and experience. You’ll often meet inspiring people too, from celebrated winemakers to renowned viticulturists, so it can suit anyone seeking mentorship.

WSET Global

Marketing

Marketing can be an ideal career for creative people that enjoy building brands and telling stories. You can work for wineries, distilleries, breweries, importers, distributors, retailers, PR agencies, events companies or tourism boards.

WSET Global

Events

This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.

WSET Global

Wine sommelier

This is one of the most iconic and respected roles in the wine trade. Sommeliers are wine specialists that work at high-end restaurants, luxury hotels or wine bars.

WSET Global

Beer Sommelier

A beer sommelier is a trained expert that specialises in beer styles, brewing methods and food pairings. The role is sometimes referred to as a Cicerone, particularly in the United States, or perhaps a beer specialist. It’s not as common as a wine sommelier, but the field is growing rapidly.