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WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Production roles

These roles focus on producing wines, beers, spirits and sake. It’s a dynamic sector of the industry, covering award-winning winemakers, master distillers, seasoned viticulturists and much more. We have discussed the key responsibilities of each role below. You will discover the main skills required to flourish in each sector, and we will also discuss career progression.

WSET Global

Brand manager

A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.

WSET Global

Restaurant / Bar Manager

Managing a bar or restaurant is one of the most crucial roles in hospitality. The manager is responsible for day-to-day operations: motivating the team, keeping customers happy and ensuring smooth service, while also hitting business targets.

WSET London School

Experiences & tastings

WSET London School

The Burgundy series part three: the crus

The finale of our Burgundy series ends with a show-stopping flight of the finest wines in the region.