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WSET London School

NEW! WSET Level 2 Award in Sake

Learn about sake with the new WSET Level 2 Award in Sake at WSET School London. This interactive course is intended for anyone wishing to learn about the different styles of sake and how they are made.

WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Production roles

These roles focus on producing wines, beers, spirits and sake. It’s a dynamic sector of the industry, covering award-winning winemakers, master distillers, seasoned viticulturists and much more. We have discussed the key responsibilities of each role below. You will discover the main skills required to flourish in each sector, and we will also discuss career progression.

WSET Global

Cellar technician

A cellar technician is responsible for installing and maintaining the equipment used to produce wine and spirits. This is a more senior and technical role than a cellar hand, but it requires a similar work ethic and physical fitness.

WSET Global

Events

This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.