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Brewer
The craft of brewing is steeped in centuries of tradition. This role encompasses everything from home brewing to overseeing enormous production facilities at global titans like AB InBev, Heineken and Molson Coors.
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Winery worker / cellar hand
This is the perfect entry-level job for anyone that dreams of getting into the wine trade. It’s a physically demanding role, which often involves menial tasks, but you can pick up valuable skills and experience. You’ll often meet inspiring people too, from celebrated winemakers to renowned viticulturists, so it can suit anyone seeking mentorship.
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Cellar technician
A cellar technician is responsible for installing and maintaining the equipment used to produce wine and spirits. This is a more senior and technical role than a cellar hand, but it requires a similar work ethic and physical fitness.
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Beverage industry sales
Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.
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Events
This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.
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Other commercial careers
We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....
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Bartender
Bartenders serve drinks at bars, clubs and other licensed premises. It sounds pretty simple: take orders, prepare drinks and hand them out. However, elite bartenders do so much more than that.
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Other Service Careers
There are lots of additional roles within the service sector. These are some of the other career paths to consider: Waiter: Many wine and spirits professionals start out as waiters before eventually becoming sommeliers or pursuing other hospitality career options. Driver: Drinks retailers, wholesalers and distributors employ drivers to transport stock across the country or further afield....