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WSET Global
Events
This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.
WSET Global
Brand ambassador in the drinks industry
A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.
WSET Global
Other commercial careers
We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....
WSET Global
Retail Store Manager
A store manager oversees the day-to-day operations at a wine, beer or spirits shop. It could be a boutique store in a small village, a fine wine merchant in a major city centre or perhaps one of many stores in a large chain.
WSET Global
Other Service Careers
There are lots of additional roles within the service sector. These are some of the other career paths to consider: Waiter: Many wine and spirits professionals start out as waiters before eventually becoming sommeliers or pursuing other hospitality career options. Driver: Drinks retailers, wholesalers and distributors employ drivers to transport stock across the country or further afield....
WSET Global
Empowering rising hospitality talent in China
WSET’s bursary programme in China provided vital wine education to 19 students, improving confidence, employability and access to global training.
WSET London School
WSET Level 2 Award in Sake: Intensive course
Learn about sake with the new WSET Level 2 Award in Sake at WSET School London. This interactive course is intended for anyone wishing to learn about the different styles of sake and how they are made.
WSET London School
WSET Level 2 Award in Sake: Intensive course
Learn about sake with the new WSET Level 2 Award in Sake at WSET School London. This interactive course is intended for anyone wishing to learn about the different styles of sake and how they are made.