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Service Roles
Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.
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Production roles
These roles focus on producing wines, beers, spirits and sake. It’s a dynamic sector of the industry, covering award-winning winemakers, master distillers, seasoned viticulturists and much more. We have discussed the key responsibilities of each role below. You will discover the main skills required to flourish in each sector, and we will also discuss career progression.
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Brewer
The craft of brewing is steeped in centuries of tradition. This role encompasses everything from home brewing to overseeing enormous production facilities at global titans like AB InBev, Heineken and Molson Coors.
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Toji (Master Sake Brewer)
A Tōji is a master sake brewer. This deeply respected role blends art, science and intuition, while building upon centuries of Japanese tradition.
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Beverage industry sales
Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.
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Brand manager
A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.
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Restaurant / Bar Manager
Managing a bar or restaurant is one of the most crucial roles in hospitality. The manager is responsible for day-to-day operations: motivating the team, keeping customers happy and ensuring smooth service, while also hitting business targets.