WSET Global Campus

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Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

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Production roles

These roles focus on producing wines, beers, spirits and sake. It’s a dynamic sector of the industry, covering award-winning winemakers, master distillers, seasoned viticulturists and much more. We have discussed the key responsibilities of each role below. You will discover the main skills required to flourish in each sector, and we will also discuss career progression.

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Brewer

The craft of brewing is steeped in centuries of tradition. This role encompasses everything from home brewing to overseeing enormous production facilities at global titans like AB InBev, Heineken and Molson Coors.

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Toji (Master Sake Brewer)

A Tōji is a master sake brewer. This deeply respected role blends art, science and intuition, while building upon centuries of Japanese tradition.