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Careers in the drinks industry

The wine and spirit industry is dynamic and diverse, offering many opportunities to build an exciting and rewarding career.

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Drinks industry jobs and career paths

The global drinks industry supports millions of jobs, from casual bartenders to award-winning winemakers. This is an extremely diverse and dynamic industry, and it’s perfect for anyone seeking a rewarding career in the beverage industry. Drinks industry careers fall into three broad categories: commercial roles, service roles and production roles. Follow the links below to learn more about the...

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Commercial Roles

These roles focus on buying, selling and marketing drinks. We have explained the key skills required for each role, along with the core responsibilities. You will also learn how to advance to more senior positions within each sector, from gaining valuable qualifications to taking on additional responsibilities.

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Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

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Viticulturist

A viticulturist is responsible for growing the grapes used to make wine. This is an important and sometimes underappreciated role, as great wine always begins in the vineyard.

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Other production careers

Wine, spirits, beer and sake production can encompass several other jobs too.