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WSET Global

Impact in Wine programme

Make your mark on the UK wine industry with WSET’s Impact in Wine programme

WSET London School

Quality assurance

WSET Global Campus

WSET Certified Logos

WSET Global Campus

Online Classroom service for APPs

WSET's Online Classroom makes it easy and cost effective for APPs to provide online courses for staff and/or customers.

WSET Global Campus

How to share your achievement

WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Beverage industry sales

Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.