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WSET Global
Service Roles
Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.
WSET Global
Brand manager
A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.
WSET Global
Brand ambassador in the drinks industry
A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.
WSET Global
Restaurant / Bar Manager
Managing a bar or restaurant is one of the most crucial roles in hospitality. The manager is responsible for day-to-day operations: motivating the team, keeping customers happy and ensuring smooth service, while also hitting business targets.
WSET Global
Retail Store Manager
A store manager oversees the day-to-day operations at a wine, beer or spirits shop. It could be a boutique store in a small village, a fine wine merchant in a major city centre or perhaps one of many stores in a large chain.
WSET London School
WSET Level 1 Award in Wines: Day course
This one-day course is the perfect way for beginners to start exploring the world of wine. Book now.
WSET London School
WSET Level 2 Award in Wines: Saturdays
Study for our most popular qualification as a Saturday course. Over five weeks, you'll gain a broad knowledge of the key wines of the world.
WSET London School
WSET Level 1 Award in Wines: Saturdays
This sociable Saturday course is the perfect way for beginners to start exploring the world of wine.