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WSET Global

Brand ambassador in the drinks industry

A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.

WSET Global

Bartender

Bartenders serve drinks at bars, clubs and other licensed premises. It sounds pretty simple: take orders, prepare drinks and hand them out. However, elite bartenders do so much more than that.

WSET Global

Other Service Careers

There are lots of additional roles within the service sector. These are some of the other career paths to consider: Waiter: Many wine and spirits professionals start out as waiters before eventually becoming sommeliers or pursuing other hospitality career options. Driver: Drinks retailers, wholesalers and distributors employ drivers to transport stock across the country or further afield....

WSET London School

Experiences & tastings

WSET Global

Cognac vs Scotch: Comparing production and flavour foundations

Discover the art behind Cognac and Scotch as we unravel how raw materials, fermentation, distillation, and ageing create their signature aromas and flavours in this dynamic, production-focused session.

WSET Global

Where to study

We work with an extensive network of over 800 third-party course providers in over 70 countries, known as Approved Programme Providers (APPs). Most are open to the public. Browse our global APPs using the map below and find beer, sake, spirits and wine courses near you.