WSET Global

Beverage buyer

A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.

WSET Global

Marketing

Marketing can be an ideal career for creative people that enjoy building brands and telling stories. You can work for wineries, distilleries, breweries, importers, distributors, retailers, PR agencies, events companies or tourism boards.

WSET Global

Brand manager

A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.

WSET Global

Wine sommelier

This is one of the most iconic and respected roles in the wine trade. Sommeliers are wine specialists that work at high-end restaurants, luxury hotels or wine bars.

WSET Global

Retail Store Manager

A store manager oversees the day-to-day operations at a wine, beer or spirits shop. It could be a boutique store in a small village, a fine wine merchant in a major city centre or perhaps one of many stores in a large chain.

WSET Global

Our social impact

We believe education has the power to transform lives. Beyond delivering world-class drinks qualifications, we’re committed to making a difference through our social impact initiatives. These include scholarships and funded education programmes that support underrepresented communities and promote greater inclusivity within the drinks industry. By partnering with like-minded organisations around...

WSET Global

Partners