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WSET Global
Service Roles
Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.
WSET Global
Brand manager
A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.
WSET Global
Restaurant / Bar Manager
Managing a bar or restaurant is one of the most crucial roles in hospitality. The manager is responsible for day-to-day operations: motivating the team, keeping customers happy and ensuring smooth service, while also hitting business targets.
WSET Global
WSET Remote Invigilation Essential Guidance
Welcome! WSET is happy you have chosen to sit your exam via Remote Invigilation (RI). If you have any questions about our WSET RI guidance, please contact your WSET Approved Programme Provider (APP) who you are enrolled with. Whether you are navigating to this site from correspondence with your APP or directly from an automated WSET RI email (examsnoreply@wsetglobal.com), it is important you...
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Customer Success Stories
Thousands of businesses worldwide choose WSET qualifications to enhance their teams' knowledge of beer, sake, spirits and wine. Our industry-leading courses equip staff with the expertise to deliver exceptional customer experiences, increase sales, and achieve measurable results. Discover how businesses like yours have elevated their performance through WSET training in our success stories below.
WSET Global
Pink Boots Conference 2026
We're excited to be attending Pink Boots as a sponsor at their 2026 event!