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WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Brand manager

A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.

WSET Global

Brand ambassador in the drinks industry

A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.

WSET Global

Restaurant / Bar Manager

Managing a bar or restaurant is one of the most crucial roles in hospitality. The manager is responsible for day-to-day operations: motivating the team, keeping customers happy and ensuring smooth service, while also hitting business targets.