WSET Global Campus

CM WSET Marketing resources

WSET Global Campus

Contact WSET

WSET Global Campus

CM WSET Educator Training Programme

WSET Global Campus

Advisory Board - details

WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Toji (Master Sake Brewer)

A Tōji is a master sake brewer. This deeply respected role blends art, science and intuition, while building upon centuries of Japanese tradition.

WSET Global

Viticulturist

A viticulturist is responsible for growing the grapes used to make wine. This is an important and sometimes underappreciated role, as great wine always begins in the vineyard.

WSET Global

Beverage industry sales

Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.