There has never been a stronger case for investing in quality drinks training for your team.
Structured, skills-based learning helps people feel more confident, engaged and motivated in their roles, whether they work directly in the drinks industry or are simply looking to broaden their understanding through staff development or team-building activities.
Across WSET’s global network, more than half of our students work in the drinks trade or plan to in the future, but we also support teams in media, corporate offices, hospitality groups, retail environments and beyond. Learners typically want to deepen product knowledge, strengthen tasting confidence and develop practical skills they can use straight away.
Whether you operate in production, retail, hospitality, distribution or any other sector, WSET qualifications can give your team the knowledge they need to explore and enjoy the world of drinks.
“Growth starts with a confident and knowledgeable staff base. Our WSET training provides relevant knowledge and upskilling for our customers to succeed. This supports business growth, staff retention, and satisfaction.”
– Guinness Storehouse Experience Specialist
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Why invest in drinks training?
- Increase profitability
- Improve customer service
- Strengthen staff retention
- Boost productivity
- Build confidence and self-esteem
- Gain a competitive advantage
Why choose WSET for corporate drinks training?
WSET qualifications are trusted by businesses in more than 70 countries. Our courses offer:
- Globally recognised and industry-relevant content
- A clear, beginner to expert development pathway
- Accredited and regulated qualifications
- Brand-neutral, skills-based learning across all major drinks categories
- Structured tasting techniques using WSET’s Systematic Approach to Tasting
- A transparent course and assessment structure
Who we support
WSET training supports teams across the global drinks industry, including:
- Producers: From wineries to distilleries and breweries, teams gain the confidence to understand global styles, assess quality and communicate with authority.
- Retailers: Whether online or in store, staff learn how to guide customers, tailor recommendations and increase premium sales.
- Importers and distributors: Knowledgeable commercial teams able to support partners and manage diverse portfolios.
- Hospitality venues: From pubs and restaurants to luxury hotels, WSET training helps teams deliver exceptional guest experiences and upsell with confidence.
- Global drinks businesses: Tailored solutions for organisations of any size or structure.
What our partners say
“An excellent understanding of beer is the foundation of our commercial and technical team, so we committed to investing in training through WSET, the global leader in drinks education.”
Craig Nelson, Director of Sales
Asahi UK
“Growth starts with a confident and knowledgeable staff base. Our training provides relevant knowledge and upskilling for our customers to succeed. This supports business growth, staff retention, and satisfaction.”
Ronald Khoo, Wine, Spirits & Beverages Manager
Cathay Pacific
"WSET training has led to increased engagement and revenue among our employees, particularly in the tasting rooms. Managers have observed higher sales and more engaged employees as a result of the training."
Megan Henderson, Education Content Manager
Treasury Wine Estates
“[The WSET Level 3 Award in Spirits] helped give me an increased level of authority in my trainings and legitimises my presence in a room full of other industry professionals.“
Global Ambassador
Beefeater London
Guinness Storehouse
“We have seen participants grow in confidence when speaking about all things beer and brewing, not just our own portfolio. It is as if they have discovered their beer spark.”
Kat Riddell, Brewery Ambassador
Guinness Storehouse