There has never been a stronger case for investing in quality drinks training for your team.
Structured, skills-based learning helps people feel more confident, engaged and motivated in their roles, whether they work directly in the drinks industry or are simply looking to broaden their understanding through staff development or team-building activities.
Across WSET’s global network, more than half of our students work in the drinks trade or plan to in the future, but we also support teams in media, corporate offices, hospitality groups, retail environments and beyond. Learners typically want to deepen product knowledge, strengthen tasting confidence and develop practical skills they can use straight away.
Whether you operate in production, retail, hospitality, distribution or any other sector, WSET qualifications can give your team the knowledge they need to explore and enjoy the world of drinks.
On this page, you’ll find an overview of how WSET supports organisations with drinks training, who our programmes are designed for, and the different ways teams can access WSET courses. You’ll also find examples from businesses who use WSET training to build confidence, capability and performance across their teams.
Why invest in drinks education?
- Increase profitability
- Improve customer service
- Strengthen staff retention
- Boost productivity
- Build confidence and self-esteem
- Gain a competitive advantage
Why choose WSET for corporate drinks training?
WSET qualifications are trusted by businesses in more than 70 countries. Our courses offer:
- A clear, beginner to expert development pathway
- Accredited and regulated qualifications
- Brand-neutral, skills-based learning across all major drinks categories
- Structured tasting techniques using WSET’s Systematic Approach to Tasting
- A transparent course and assessment structure
Who do we support?
WSET training supports teams across the global drinks industry, including:
- Producers: From wineries to distilleries and breweries, teams gain the confidence to understand global styles, assess quality and communicate with authority.
- Retailers: Whether online or in store, staff learn how to guide customers, tailor recommendations and increase premium sales.
- Importers and distributors: Knowledgeable commercial teams able to support partners and manage diverse portfolios.
- Hospitality venues: From pubs and restaurants to luxury hotels, WSET training helps teams deliver exceptional guest experiences and upsell with confidence.
- Global drinks businesses: Tailored solutions for organisations of any size or structure.
Training options
Choose the training route that works best for your organisation.
Online course
Study via WSET’s Online Classroom and take your exam remotely.
Your team will learn alongside a global mix of industry professionals and enthusiasts.
Customised online course (20 or more people)
Arrange a private, fully online programme tailored to your team.
Work with our Global Development Team to shape the course content and customise elements of the learning experience.
In person opportunities
For larger groups looking for hands on training, we can help coordinate in person delivery. This includes educator support, tasting samples and assessment logistics. Hybrid formats are also available.
Bespoke training
For large producer organisations, we can develop short, fully tailored courses or combined modules around your products and training needs.
Looking for something different?
These four options cover our most popular training formats, but we can adapt our approach to suit your organisation. If you are looking for something different, get in touch via the button below and we can talk through what you need.
What does it cost?
Online courses follow global pricing standards, from £225-720 per student depending on level. Custom, in person and bespoke programmes are quoted based on scope and requirements.
Get in touch to discuss your needs
Because team training can vary by location, group size and delivery format, the best way to get an accurate recommendation is to contact us directly.
Click get in touch to complete a short form, where we’ll ask a few simple questions about your organisation, team size and training goals. This will help our team understand what you’re looking for and connect you with the right support.
Get in touchWhat our customers say
"His thoughtful engagement went well beyond expectations, especially on a short flight, and made the journey particularly memorable."
Singapore Airlines passenger in reference to a WSET-trained staff member
“An excellent understanding of beer is the foundation of our commercial and technical team, so we committed to investing in training through WSET, the global leader in drinks education.”
Director of Sales, Asahi UK
“Growth starts with a confident and knowledgeable staff base. Our training provides relevant knowledge and upskilling for our customers to succeed. This supports business growth, staff retention, and satisfaction.”
Wine, Spirits & Beverages Manager, Cathay Pacific Airways Limited
"WSET training has led to increased engagement and revenue among our employees, particularly in the tasting rooms. Managers have observed higher sales and more engaged employees as a result of the training."
Education Content Manager, Treasury Wine Estates
“The WSET Level 3 Award in Spirits helped give me an increased level of authority in my trainings and legitimises my presence in a room full of other industry professionals.“
Global Ambassador, Beefeater London
“We have seen participants grow in confidence when speaking about all things beer and brewing, not just our own portfolio. It is as if they have discovered their beer spark.”
Brewery Ambassador, Guinness Storehouse
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