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WSET Global

Brand manager

A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.

WSET Global

Beer Sommelier

A beer sommelier is a trained expert that specialises in beer styles, brewing methods and food pairings. The role is sometimes referred to as a Cicerone, particularly in the United States, or perhaps a beer specialist. It’s not as common as a wine sommelier, but the field is growing rapidly.

WSET Global

Retail Store Worker

Thousands of passionate wine, beer, spirits and sake enthusiasts work in the drinks retailing industry. This vast sector covers independent wine merchants, craft beer stores, specialist spirits shops, large chains, cellar door retailers and much more. Many supermarkets also hire wine specialists, while online retailing continues to go from strength to strength.

WSET Global

Retail Store Manager

A store manager oversees the day-to-day operations at a wine, beer or spirits shop. It could be a boutique store in a small village, a fine wine merchant in a major city centre or perhaps one of many stores in a large chain.

WSET London School

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