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WSET Global
Service Roles
Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.
WSET Global
Other commercial careers
We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....
WSET London School
WSET Level 4 Diploma in Wines
Gain global recognition as an authoritative wine specialist with WSET's world-leading Diploma in Wines.
WSET London School
WSET Level 1 Award in Beer: Saturday course
This sociable Saturday course is the perfect way for beginners to start exploring the world of beer.
WSET London School
Frequently asked questions
WSET London School
WSET Level 2 Award in Spirits: Intensive course
Develop your expertise in distilled beverages and gain knowledge and understanding of a broad range of spirits and liqueurs in a brand-neutral environment.
WSET London School
WSET Level 2 Award in Beer: Saturday course
An intermediate-level qualification for anyone looking to explore and understand the world of beer. With our Saturday course, over five days you'll learn how key ingredients and production processes influence the style and quality of beer.
WSET Global
WSET Alumni career paths: From expert to educator – the skills behind effective drinks education
Completing the Diploma is a significant milestone in establishing your credentials as a drinks expert. But after such an achievement, it’s natural to ask: What’s next? For many alumni, the next step is sharing the knowledge and experience gained through years of study.