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WSET Global

Beverage industry sales

Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.

WSET Global

Events

This dynamic role involves planning and overseeing events. You might work on consumer-facing events, such as wine festivals or beer festivals. Many events are trade focused, from portfolio tastings to major wine fairs. Additional events include masterclasses, brand launches, dinners, brand activations and press events, so it’s a diverse field.

WSET Global

Other commercial careers

We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....

WSET Global

Angola Scholarships: building wine knowledge and opportunity

Learn how a ground-breaking scholarship programme brought WSET wine education to Angola for the first time - supporting local professionals and opening up new opportunities.

WSET Global

Simplifying your back bar, episode 4: Aromatized Wines (webinar with BCB)

"If you could only have five spirits from a category on your back bar, what would they be and why?"

WSET Global

WSET and AdVL Wine Lecture Series: Sherry - the finest wine

Discover the secrets of one of the most under-appreciated yet finest wines in the world in this webinar with Ben Howkins

WSET Global

Vinexpo America & Drinks America

Two events, under one roof – reuniting the beverage alcohol industry in 2022! Vinexpo America is dedicated exclusively to wines from around the world and Drinks America features spirits, beer, sake, ready-to-drink, and related industry products and services.

WSET Global

WSET Bitesize - An easy guide to choosing wine in a restaurant

In this session we’ll be concentrating on some easy steps to build confidence and make it easier to select the best wine for you when you go out for dinner.